If I said to you, “Probably a Pisces, working for scale,” or “Here in the City of Emphysema,” or “Porgy, your clamcakes are getting damp,” or “We’re in the portrait gallery, Nick,” would you have any idea what I’m talking about? A few close friends, as well as my son, would immediately know I was quoting a line from the Firesign Theatre. They created audio skits and made dozens of records based on their wildly zany but deeply rooted sense of American culture that provoked deep insight into, and mockery of, our cherished institutions. The four guys who made up this screwy, psychedelic, pop-culture crew of humorists were a huge influence in my Ironic Education.
I began listening to them on KPPC, the Pasadena public radio station, in 1969. They did a three-hour live, extemporaneous show every Sunday morning [how could they pull this off after Saturday night?], a series of skits and dramas and dialogues with one another. Their sponsor was Jack Poet Volkswagen, back when the only VW was a beetle and a microbus. I would crawl out of bed, load a reel of recording tape on my Sony deck, and record these shows. They inspired me to pursue my interest in radio and recording, which led to creating some pretty zany radio commercials of my own for a local head shop. Over the years I’ve always loved technology, and that was certainly manifest in making musical collages on tape, often as if they were radio shows, and as a live deejay doing a two-hour, whacked-out radio show called “The 2000 Man” with the Rolling Stones’ eponymous song as the theme music in – yes, 2000.
The Firesign Theatre – Peter Bergman, David Ossman, Philip Proctor and Phil Austin – landed a recording contract with Columbia and made some great albums. The first was “Waiting for the Electrician or Someone Like Him.” In a skit poking satirical yet serious fun at the exploitation of the American Indian by the European “white brothers,” a Spanish priest runs up to a tribe and exclaims, “Domini, domini, domini, you’re all Catholics.” As it closes, a hippie confides that his people think Indians are cool, then says, “Got any peyote?” In another work, “Waiting For The Electrician Or Someone Like Him,” perhaps anticipating today’s inane reality TV, a contestant on a game show called “Beat the Reaper” is injected with lethal diseases, which he must identify before they kill him. Kinda like getting kicked off ”The Bachelor,” don’t you think?
Perhaps the classic Firesign record is “How Can You Be In Two Places At Once When You’re Not Anywhere At All,” [pictured] where Karl Marx and Vladimir Lenin are parodied on the record jacket with photos of Groucho Marx and John Lennon. Side One is a real and metaphorical trip, wherein a guy is kicking tires at an L.A. motorhome/RV dealership called Ralph Spoilsport Motors. As he flips through the RV’s climate control settings, he travels to that environment. At one point he encounters the Chinese army marching and chanting the classic left/right/one/two/three/four – in Chinese. The side ends with a psychedelic rendering of Molly Bloom’s soliloquy from James Joyce’s novel, Ulysses. Like, wow, man. These guys were far out.
Side Two is the relatively coherent “The Further Adventures of Nick Danger, Third Eye,” a surrealistic detective story that demonstrates the foursome’s vast knowledge of old-time mystery and detective radio shows. Allusions and puns to the golden age of radio drama appear again and again. And lo and behold, at one point Nick, who has lost his place in the script, encounters the Chinese soldiers from the flip side of the record, now chanting backwards – and, wonder of wonders, it’s in exactly the same groove on Side Two as it is on Side One! I’ve listened to “Nick Danger” hundreds of times and still get off on it. You haven’t lived until you’ve heard the Firesign commercial for Loosener’s Castor Oil Flakes breakfast cereal – yep, the one with real glycerine vibrafoam.
The Firesign continued making records – some good, a few great – and in the 1980s got into video. A short film, “Eat or Be Eaten,” was a celebration of a kudzu harvest festival in a small town where Betty Jo Fertilizer is to be sacrificed to the kudzu god. “Zachariah,” a full-length surrealistic Western, starred Don Johnson [who was much more entertaining in "A Boy and His Dog"]. But I think audio was really the Firesign’s true medium.
In the 1980s, David Ossman came to Boston for a year to develop a series of radio dramas for WGBH, a public radio radio station. I was excited to hear what he came up with, and had several phone conversations with him to discuss a meeting and a feature story I planned to write. It didn’t happen, but I have the two-hour radio dramas preserved [sort of] on cassette tapes. [I need to get them transferred to digital...soon....] Anyway, his magnum opus was “Doc Savage,” a recreation of a 1930s “Adventures by Morse” serial David wrote and produced, which was even better than the originals.
Not only did I love their humor but their perspective on life, which might be summed up by the title of another of their great records, “We’re All Bozos On This Bus.” They never took anything too seriously, and saw the folly and irony in everyday life events. That had a deep and lasting influence on me, which led to one of my two favorite aphorisms: If we can’t kid each other, who can we kid? I also felt close to these four guys because I shared being a fire sign with them. That was back when we were all into astrology. But maybe you don’t remember that.
Last week, Peter Bergman passed on at age 72, and I wonder what will happen to the Firesign Theatre. Never one to fall behind technologically, Peter reinvented himself with David’s help as the “Radio Free Oz” website/podcast. Here are his final words from that show.
The Firesign will certainly live on in recorded history; you can get a better idea of them and their work here. They’re all over the web as well. The guys made some crazed TV commercials for Jack Poet VW, and you can watch some of them here. (The bald guy is Peter.) Recordings of the old radio shows are becoming available on a DVD as “Duke of Madness.” And you will surely want to visit the Firesign website.
Peter, your spirit lives on, and I hope to always continue my creative endeavors in the spirit of your spirit. And now, “Forward, into the past!”







Jack B. Rochester, B.A., M.A., English




